To expand a brand
All of the Netherlands knows Tikkie. But only of one function.
While Tikkie is much more than just the payment request. Well we are not complaining, we are very proud of the 9 million users. But the usage of the other propositions is low. That's why the big challenge is to bring the brand and all its functions to people's attention. So that Tikkie will soon become an indispensable part of the payments system.