Natwerk is all about that brand new feeling. Our work excites like it's freshly painted. Campaigns, products, formats and activations, we design content as if we design an actual product. Like we’ve been doing for 10 years now, we connect and activate people in our own, positive way. The Natwerk way.

All editorials & commercial inquiries are handled by Reinier at Natwerk. Rozenstraat 60-62
1016 NX Amsterdam
Email info@natwerk.nl Hide directions Show directions
Office +31 20 422 34 11

Natwerk is all about that brand new feeling. Our work excites like it's freshly painted. Campaigns, products, formats and activations, we design content as if we design an actual product. Like we’ve been doing for 10 years now, we connect and activate people in our own, positive way. The Natwerk way.

Rozenstraat 60-62
1016 NX Amsterdam
Show me the directions

Creative Director - Frank de Ruwe
Email: frank@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/frank-de-ruwe/42/369/45a
Managing Director - Lard Breebaart
Email: Lard@natwerk.nl LinkedIn: https://nl.linkedin.com/in/lardbreebaart
Strategy Director - Reinier Steures
Email: Reinier@natwerk.nl LinkedIn: https://nl.linkedin.com/in/reiniersteures
Art Director - Glen Hansen
Email: Glen@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/glen-hansen/8/4a/540
Art Director - Kevin Corcoran
Email: Kevin@natwerk.nl LinkedIn: https://nl.linkedin.com/in/kspcorcoran
Content designer - Kristian van Kuijk
Email: Kristian@natwerk.nl LinkedIn: https://nl.linkedin.com/in/kristianvankuijk
Freelance Designer - Dominique Mathijs
Email: Dominique@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/dominique-mathijs/34/254/241/nl
Account producer - Nadja Vissers
Email: Nadja@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/nadja-vissers/36/74/233
Account producer - Marre de Visser
Email: Marre@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/marre-de-visser/29/136/217
Account producer - Linda Cuvelier
Email: Linda@natwerk.nl LinkedIn: https://nl.linkedin.com/in/lindacuveliernl
Producer - Joeri Breebaart
Email: Joeri@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/joeri-breebaart/61/96/322
Producer - Axel Rueb
Email: Axel@natwerk.nl LinkedIn: https://nl.linkedin.com/pub/axel-rueb/27/13a/a12
Partner at Bello Limoncello - Matteo Lo Prete
Email: Matteo@bello-limoncello.nl LinkedIn: https://www.linkedin.com/pub/matteo-lo-prete/29/637/56a
Partner at Broesko - Joris Edward Doesburg
Email: joris@broesko.nl LinkedIn: https://www.linkedin.com/pub/joris-doesburg/5/58b/a76
Intern - Tom Plinsinga
Email: tom@natwerk.nl LinkedIn: https://www.linkedin.com/pub/tom-plinsinga/b9/301/b10/en
Intern - Remco Dongor
Email: Remco@natwerk.nl LinkedIn: https://www.linkedin.com/in/remcodongor
Freelance creative - Noël Loozen
Email: mail@noelloozen.com LinkedIn: https://www.linkedin.com/in/noelloozen
Natwerk Showreel 2012
This showreel is a selection of work that we have produced over the past few years. Music: The Go! Team - Apollo Throwdown (Star Slinger Remix) http://natwerk.nl
Converse 'Made by you' campaign case video.
Bello Limoncello - The Macho Of Liquors
A more masculine Limoncello. To be guzzled by guys. Check http://bello-limoncello.nl.
Unilever Case
Bavaria Praatplaat
V&D Selfideoclip Casevideo
V&D wanted to promote their Schoolcampus. We developed an app called the 'SelfideoClip’ in which you could make your own remix of one of Kraantje Pappies hit-songs: 'Dream'. We launched the app for smartphones. Shareable on Instagram and Facebook. Over 150.000 video's were made during the campaign. Probably the most remixes ever made of one song...
RNW #standbyme Case Video
RNW invited 8 activists from several countries, to talk about gay rights during the Gay Pride in Amsterdam. How could we create a supportive campaign for these activists, so that they feel strengthened in their battle back home? Our main concept was to have people literally stand behind the activists. We build an online platform and launched the hashtag #standbyme. With this hashtag people could then upload pictures and tweets to the platform to show their support. On the canal parade during the Gay Pride we had all the activists standing side by side on a custom RNW boat. Behind them we build a life-size LCD screen. On this screen the crowd was visible cheering from the sides, so that it looked that they were standing behind the activists and sailing along in the parade. Hundreds of people made pictures of themselves on the screen on the boat appearing behind the activists. Sharing them on the platform using the #standbyme hashtag. Giving the activists strength in their battles for gay rights in their home countries.
I Amsterdam Festival Reporter Case Movie
I Amsterdam wanted to promote Amsterdam as one of the best festival cities in the world. With over 300 festivals each summer they wanted to convey the diversity of festivals taking place during the Summer of Amsterdam. That’s why we created ‘The Festival Reporter’. A reporter driving on a little blue bike, reporting on each and every Amsterdam festival. Together with his camera and mic he filmed 15-second videos to give us a glimpse of the distinct character of the festival he is reporting on. We then launched these short reports on Instagram and on the Facebook page of I Amsterdam with over 500 thousand followers. Inspiring people to experience Amsterdam as THE festival city of the world.
Fish Tales Case Video
Seafood brand Fish Tales wanted to globally promote their line of sustainable fish products. As most consumers don’t buy fish because they think preparing fish is complicated, our mission was to show them it’s not hard at all. Now how could we do that?
Skip

We’ve moved

NATWERK has a brand new kick-ass office in the heart of Amsterdam. You can find us at the Rozenstraat 60-62. You’re always welcome for coffee, tea, Bello Limoncello or Broesko.

Read more

Mom, I’m on TV!

NATWERK is super proud of the result of the tv-program ‘Werk aan de Winkel’. Our creative director Frank and powerlady Olcay Gulsen joined forces for the second season of the popular tv-show. Together they help lost entrepreneurs to make their business profitable again. ‘Werk aan de Winkel’ starts April 16th, it airs every Thursday on NPO 1 at 10.20 PM.

Read more

@RTL Late Night

RTL Late Night wanted to know what the most brilliant gadgets are for the World Cup in Qatar 2022. Who you gonna call… NATWERK. Frank and Reinier cracked their creative minds and came up with a couple of cool ideas like the ‘Arabeer’.

Read more

We’ve moved

NATWERK has a brand new kick-ass office in the heart of Amsterdam. You can find us at the Rozenstraat 60-62. You’re always welcome for coffee, tea, Bello Limoncello or Broesko.

Read more

Mom, I’m on TV!

NATWERK is super proud of the result of the tv-program ‘Werk aan de Winkel’. Our creative director Frank and powerlady Olcay Gulsen joined forces for the second season of the popular tv-show. Together they help lost entrepreneurs to make their business profitable again. ‘Werk aan de Winkel’ starts April 16th, it airs every Thursday on NPO 1 at 10.20 PM.

Read more

@RTL Late Night

RTL Late Night wanted to know what the most brilliant gadgets are for the World Cup in Qatar 2022. Who you gonna call… NATWERK. Frank and Reinier cracked their creative minds and came up with a couple of cool ideas like the ‘Arabeer’.

Read more

We’ve moved

NATWERK has a brand new kick-ass office in the heart of Amsterdam. You can find us at the Rozenstraat 60-62. You’re always welcome for coffee, tea, Bello Limoncello or Broesko.

Read more

Mom, I’m on TV!

NATWERK is super proud of the result of the tv-program ‘Werk aan de Winkel’. Our creative director Frank and powerlady Olcay Gulsen joined forces for the second season of the popular tv-show. Together they help lost entrepreneurs to make their business profitable again. ‘Werk aan de Winkel’ starts April 16th, it airs every Thursday on NPO 1 at 10.20 PM.

Read more

@RTL Late Night

RTL Late Night wanted to know what the most brilliant gadgets are for the World Cup in Qatar 2022. Who you gonna call… NATWERK. Frank and Reinier cracked their creative minds and came up with a couple of cool ideas like the ‘Arabeer’.

Read more

We’ve moved

NATWERK has a brand new kick-ass office in the heart of Amsterdam. You can find us at the Rozenstraat 60-62. You’re always welcome for coffee, tea, Bello Limoncello or Broesko.

Read more

Mom, I’m on TV!

NATWERK is super proud of the result of the tv-program ‘Werk aan de Winkel’. Our creative director Frank and powerlady Olcay Gulsen joined forces for the second season of the popular tv-show. Together they help lost entrepreneurs to make their business profitable again. ‘Werk aan de Winkel’ starts April 16th, it airs every Thursday on NPO 1 at 10.20 PM.

Read more

@RTL Late Night

RTL Late Night wanted to know what the most brilliant gadgets are for the World Cup in Qatar 2022. Who you gonna call… NATWERK. Frank and Reinier cracked their creative minds and came up with a couple of cool ideas like the ‘Arabeer’.

Read more

We’ve moved

NATWERK has a brand new kick-ass office in the heart of Amsterdam. You can find us at the Rozenstraat 60-62. You’re always welcome for coffee, tea, Bello Limoncello or Broesko.

Read more

Mom, I’m on TV!

NATWERK is super proud of the result of the tv-program ‘Werk aan de Winkel’. Our creative director Frank and powerlady Olcay Gulsen joined forces for the second season of the popular tv-show. Together they help lost entrepreneurs to make their business profitable again. ‘Werk aan de Winkel’ starts April 16th, it airs every Thursday on NPO 1 at 10.20 PM.

Read more

@RTL Late Night

RTL Late Night wanted to know what the most brilliant gadgets are for the World Cup in Qatar 2022. Who you gonna call… NATWERK. Frank and Reinier cracked their creative minds and came up with a couple of cool ideas like the ‘Arabeer’.

Read more

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.

Natwerk Showreel 2012
This showreel is a selection of work that we have produced over the past few years. Music: The Go! Team - Apollo Throwdown (Star Slinger Remix) http://natwerk.nl
Converse 'Made by you' campaign case video.
Bello Limoncello - The Macho Of Liquors
A more masculine Limoncello. To be guzzled by guys. Check http://bello-limoncello.nl.
Unilever Case
Bavaria Praatplaat
V&D Selfideoclip Casevideo
V&D wanted to promote their Schoolcampus. We developed an app called the 'SelfideoClip’ in which you could make your own remix of one of Kraantje Pappies hit-songs: 'Dream'. We launched the app for smartphones. Shareable on Instagram and Facebook. Over 150.000 video's were made during the campaign. Probably the most remixes ever made of one song...
RNW #standbyme Case Video
RNW invited 8 activists from several countries, to talk about gay rights during the Gay Pride in Amsterdam. How could we create a supportive campaign for these activists, so that they feel strengthened in their battle back home? Our main concept was to have people literally stand behind the activists. We build an online platform and launched the hashtag #standbyme. With this hashtag people could then upload pictures and tweets to the platform to show their support. On the canal parade during the Gay Pride we had all the activists standing side by side on a custom RNW boat. Behind them we build a life-size LCD screen. On this screen the crowd was visible cheering from the sides, so that it looked that they were standing behind the activists and sailing along in the parade. Hundreds of people made pictures of themselves on the screen on the boat appearing behind the activists. Sharing them on the platform using the #standbyme hashtag. Giving the activists strength in their battles for gay rights in their home countries.
I Amsterdam Festival Reporter Case Movie
I Amsterdam wanted to promote Amsterdam as one of the best festival cities in the world. With over 300 festivals each summer they wanted to convey the diversity of festivals taking place during the Summer of Amsterdam. That’s why we created ‘The Festival Reporter’. A reporter driving on a little blue bike, reporting on each and every Amsterdam festival. Together with his camera and mic he filmed 15-second videos to give us a glimpse of the distinct character of the festival he is reporting on. We then launched these short reports on Instagram and on the Facebook page of I Amsterdam with over 500 thousand followers. Inspiring people to experience Amsterdam as THE festival city of the world.
Fish Tales Case Video
Seafood brand Fish Tales wanted to globally promote their line of sustainable fish products. As most consumers don’t buy fish because they think preparing fish is complicated, our mission was to show them it’s not hard at all. Now how could we do that?